As of October 2018, the World Wide Web contains over 4.4 billion pages. SEO is all about businesses trying to optimise their websites so they appear in those first few search results. The higher they are in the search engine results, the more visitors they will get to their websites and the more customers [Read more…]
Lee studied his Level 3 BTEC in IT at Lincoln College. Now a Service Administrator, he spoke to our Alumni Team about his experiences of college and how his job lets him enjoy the important things in life. “I always knew that I wanted a typical 9 to 5 office job so I have [Read more…]
If you’re nervous about asking for a promotion but feel like you deserve one, here’s how to go about raising the subject with your employer, from making your case to reacting to the answer. Asking for a promotion is putting yourself in a vulnerable position, but in order to advance in your career you [Read more…]
You may have come across the term SEO if you’re new to the worlds of business or marketing. If you feel that it will benefit your career to know the basics of what SEO means and what it is used for, then this guide is for you. This is not an in-depth guide on [Read more…]
A landing page is essentially where a visitor lands when they click on a link to your website. Its purpose is to turn those visitors into customers as soon as possible. Your landing page could be your homepage, or a single page created purposefully to generate conversion for a particular campaign. Whatever you [Read more…]